Whether you're a first-time mum searching for the perfect baby gift, or a seasoned parent hunting for something that will actually get played with, Gifts Kids Want  is a UK gift store with 25 years of online shopping experience.  In this guide, we'll walk you through everything the site has to offer from baby-safe soft toys to screen-free STEAM kits so you can shop smarter, save money, and never miss with a gift again. Why First-Time Mums Love Gifts Kids Want Navigating the w

As parents, introducing your little one to the water for the first time is one of those truly special milestones. Whether you're heading to your first parent-and-baby swim class or splashing around in the paddling pool at home, having the right swim gear can make all the difference to how safe, confident, and comfortable your child feels. We've been exploring some brilliant brands supporting little swimmers, and Limmys  caught our eye. They create swim gear specifically desig

There’s something quite special about sharing a piece of your own childhood with your baby. For many parents, Nintendo was a big part of growing up — the colours, the characters, the familiarity of Mario himself. But until now, there hasn’t really been a way to bring that world into the baby and toddler stage in a way that actually feels age-appropriate. That’s where the My Mario collection  does something special. It takes a character we all recognise and reimagines him for

Easter is just around the corner, and whether you’re planning a UK staycation, a city break, or a long-haul adventure, one thing is non-negotiable: having the right travel gear for your little one. From compact, cabin-friendly strollers to entertaining travel toys that keep babies and toddlers happy on the move, being prepared makes all the difference. We’ve partnered with Natural Baby Shower - an award-winning retailer  trusted by parents for nearly two decades - to bring y

Mother’s Day is the perfect time to show appreciation for the woman who does it all. Whether you’re shopping for your mum, stepmum, grandma, wife, or a new mum celebrating her first Mother’s Day, the right gift can make her feel truly special. We’ve rounded up the best Mother’s Day gift ideas for 2026 , from cosy comforts and spa treats to personalised keepsakes and gardening sets. These picks are thoughtful, practical, and perfect for making her day unforgettable. SPYGAMES L

Starting your little one's oral care journey on the right foot matters, and it starts earlier than you might think. At Georganics , we believe that children deserve dental products that are gentle, effective, and kind to the planet. That is why we created our GeoKids range: a complete natural oral care collection designed for children from as young as 6 months old, all the way through their toddler and school years.   First time mum? Use code FIRSTTIMEMUM10 at checkout for 1

You earn Avios when you book a flight. You earn Clubcard points when you fill the fridge. You even earn rewards on that overpriced oat flat white on the school run. But your nursery bill? Nothing. For most UK families, childcare represents the second-largest household expense after the mortgage, typically ranging between £1,000 and £2,000 per month. Yet unlike many other significant outgoings, it has traditionally generated no rewards or cashback. Until now. Introducing Kind

Welcoming a baby changes everything. From sleepless nights and feeding journeys to finding products you can truly trust. At First Time Mums UK , we are proud to work alongside brands that genuinely support parents with care, innovation, and heart. Our Official Sponsors 2026 share our mission: to make early parenthood feel easier, calmer, and more supported. These trusted brands help mums across the UK and worldwide with sleep, feeding, hygiene, play, wellbeing, and meaningfu

Don't miss this opportunity to shine among new and expecting mums. Apply now to showcase your brand and earn the recognition you deserve. First Time Mums UK is thrilled to announce the 4th annual First Time Mums Choice Award 2026 , inviting brands to nominate their standout products for recognition by thousands of new mums across the UK. In the 2025 award, over 12,987 mums from our network cast their votes to recognise and celebrate their most loved baby brands and products.